Hello,
I'm A.B. Barrera
Hello,
I'm A.B. Barrera
Hello,
I'm A.B.
Barrera
I’m a Texas-based marketing and business professional with nearly 30 years of experience in advertising, public relations, and brand development.
I’m co-CEO of PMDG Marketing Communications and co-owner of AlphaGraphics Laredo.
I’ve worked with brands across Texas and remain actively involved in the Laredo community.
I’m a Texas-based marketing and business professional with nearly 30 years of experience in advertising, public relations, and brand development.
I’m co-CEO of PMDG Marketing Communications and co-owner of AlphaGraphics Laredo.
I’ve worked with brands across Texas and remain actively involved in the Laredo community.
I’m a Texas-based marketing and business professional with nearly 30 years of experience in advertising, public relations, and brand development.
I’m co-CEO of PMDG Marketing Communications and co-owner of AlphaGraphics Laredo.
I’ve worked with brands across Texas and remain actively involved in the Laredo community.
About Me
A.B. Barrera, a veteran communications expert, is one of South Texas’ most respected business and civic leaders. His marketing and business acumen spans nearly three decades and the entire state of Texas.
Barrera is co-CEO of PMDG Marketing Communications, a full-service advertising agency; co-owner of AlphaGraphics Laredo, a full-service print center; and a certified Business and Social Etiquette Consultant.
Barrera is a nationally recognized and award-winning marketing and public relations expert. His distinctions include certification by the Emily Post Institute as a Certified Business Etiquette Professional, and Certified Marketing Director (CMD), a designation he earned early in his marketing career through the International Council of Shopping Centers.
Before venturing out on his own, Barrera worked for three of the nation’s largest real estate developers: General Growth Properties, Simon Property Group, and CBL Properties, where he led marketing and public relations efforts for several super-regional shopping centers in Texas. During this time, he also served as chair of the Tourism Task Force for General Growth Properties, managing and developing tourism marketing initiatives for 25 shopping centers in strategic markets throughout the country.
A.B. Barrera, a veteran communications expert, is one of South Texas’ most respected business and civic leaders. His marketing and business acumen spans nearly three decades and the entire state of Texas.
Barrera is co-CEO of PMDG Marketing Communications, a full-service advertising agency; co-owner of AlphaGraphics Laredo, a full-service print center; and a certified Business and Social Etiquette Consultant.
Barrera is a nationally recognized and award-winning marketing and public relations expert. His distinctions include certification by the Emily Post Institute as a Certified Business Etiquette Professional, and Certified Marketing Director (CMD), a designation he earned early in his marketing career through the International Council of Shopping Centers.
Before venturing out on his own, Barrera worked for three of the nation’s largest real estate developers: General Growth Properties, Simon Property Group, and CBL Properties, where he led marketing and public relations efforts for several super-regional shopping centers in Texas. During this time, he also served as chair of the Tourism Task Force for General Growth Properties, managing and developing tourism marketing initiatives for 25 shopping centers in strategic markets throughout the country.
Barrera is a member of esteemed national marketing organizations, including the American Marketing Association and the Public Relations Society of America. His advertising expertise led him to serve as President of the American Advertising Federation Rio Grande Valley Chapter, and he recently served as District Governor of the American Advertising Federation’s Tenth District (AAF D10), which encompasses 19 Ad Clubs across Arkansas, Louisiana, Oklahoma, and Texas.
During his tenure as District Governor for AAF, he served as a member of the Council of Governors at the national level for the American Advertising Federation (AAF).
Barrera currently serves as President of the Laredo Little Theatre and sits on the Executive Committee of the Board for the Laredo Chamber of Commerce, where he has been a volunteer for over 30 years.
Barrera has been recognized for his civic and community involvement and has been honored with dozens of local and regional awards.
Barrera is a member of esteemed national marketing organizations, including the American Marketing Association and the Public Relations Society of America. His advertising expertise led him to serve as President of the American Advertising Federation Rio Grande Valley Chapter, and he recently served as District Governor of the American Advertising Federation’s Tenth District (AAF D10), which encompasses 19 Ad Clubs across Arkansas, Louisiana, Oklahoma, and Texas.
During his tenure as District Governor for AAF, he served as a member of the Council of Governors at the national level for the American Advertising Federation (AAF).
Barrera currently serves as President of the Laredo Little Theatre and sits on the Executive Committee of the Board for the Laredo Chamber of Commerce, where he has been a volunteer for over 30 years.
Barrera has been recognized for his civic and community involvement and has been honored with dozens of local and regional awards.
Marketing Means Business
🎯 Marketing Means Business: Marketing to the RIGHT Demographic
In today’s rapidly changing marketplace, reaching the right audience is more challenging and more important than ever.
Join marketing and public relations expert A.B. Barrera for an engaging seminar designed for business owners, managers, marketing directors, and PR professionals. Learn how to develop culturally relevant messaging and strategic marketing that connects with diverse audiences and drives results.
Discover practical insights on identifying your target market, refining your message, and communicating in a way your audience understands and responds to.
🎯 If you’re responsible for improving your organization’s visibility, reputation, and customer base, this seminar is for you.
🎯 Marketing Means Business: Marketing to the RIGHT Demographic
In today’s rapidly changing marketplace, reaching the right audience is more challenging and more important than ever.
Join marketing and public relations expert A.B. Barrera for an engaging seminar designed for business owners, managers, marketing directors, and PR professionals. Learn how to develop culturally relevant messaging and strategic marketing that connects with diverse audiences and drives results.
Discover practical insights on identifying your target market, refining your message, and communicating in a way your audience understands and responds to.
🎯 If you’re responsible for improving your organization’s visibility, reputation, and customer base, this seminar is for you.
Business Etiquette Seminars
The 24/7 Professional
When an employee leaves the office at 5:00 pm and walks out the door, he still represents his company. This session will make employees aware that talking about the company at a dinner party or while at Disneyworld, people are listening and you never know who those people are. You could be at a friend’s house for dinner and the conversation turns to what you do. Suddenly the guest you are speaking with has a need that your company can provide! How you conduct yourself for the rest of the evening counts! We will also cover the top ten business rules.
The 24/7 Professional
When an employee leaves the office at 5:00 pm and walks out the door, he still represents his company. This session will make employees aware that talking about the company at a dinner party or while at Disneyworld, people are listening and you never know who those people are. You could be at a friend’s house for dinner and the conversation turns to what you do. Suddenly the guest you are speaking with has a need that your company can provide! How you conduct yourself for the rest of the evening counts! We will also cover the top ten business rules.
Customer Service Fundamentals
This session will focus on basic customer service skill sets and offer valuable techniques for providing and expediting service efficiently:
Identify the fundamentals of customer service
Define customer service expectations and success
Recognize the characteristics of verbal and non-verbal communication
Reduce interpersonal tension when dealing with impatient customers
Define how visual surroundings can improve customer service
Greeting and acknowledging customers appropriately
Customer Service Fundamentals
This session will focus on basic customer service skill sets and offer valuable techniques for providing and expediting service efficiently:
Identify the fundamentals of customer service
Define customer service expectations and success
Recognize the characteristics of verbal and non-verbal communication
Reduce interpersonal tension when dealing with impatient customers
Define how visual surroundings can improve customer service
Greeting and acknowledging customers appropriately
Why Business Etiquette Matters
Do you think that etiquette and manners don’t count? Ladders.com did a survey and asked companies what they thought. About 70% of high level managers said they would fire employees if they had bad office manners! This session will show companies the result of incivility in the office and how it can cost them thousands of dollars lost in sales or in employee turnaround.
Why Business Etiquette Matters
Do you think that etiquette and manners don’t count? Ladders.com did a survey and asked companies what they thought. About 70% of high level managers said they would fire employees if they had bad office manners! This session will show companies the result of incivility in the office and how it can cost them thousands of dollars lost in sales or in employee turnaround.
What is Etiquette?
Etiquette is not so much about picking up the right fork as it is about building relationships, being gracious and making employees and clients feel welcome and comfortable. In this session we will explore how incivility tears down relationships and how we can teach employees to be considerate, respectful and honest.
What is Etiquette?
Etiquette is not so much about picking up the right fork as it is about building relationships, being gracious and making employees and clients feel welcome and comfortable. In this session we will explore how incivility tears down relationships and how we can teach employees to be considerate, respectful and honest.
Workplace Etiquette
Most workers spend forty or more hours with each other at work. It is almost like a second family. This session will discuss annoying office issues, offensive or disturbing personal issues, annoying office situations, general office manners, meeting with clients, and the business meeting.
Workplace Etiquette
Most workers spend forty or more hours with each other at work. It is almost like a second family. This session will discuss annoying office issues, offensive or disturbing personal issues, annoying office situations, general office manners, meeting with clients, and the business meeting.
Communications
Managers and employees must realize that all communications are public documents. Nothing is private anymore. Your emails or phone conversations may end up on YouTube! We will discuss how to write a proper email, conference call etiquette as well as usage of cell phones in the workplace.
Communications
Managers and employees must realize that all communications are public documents. Nothing is private anymore. Your emails or phone conversations may end up on YouTube! We will discuss how to write a proper email, conference call etiquette as well as usage of cell phones in the workplace.
Other Topics:
Marketing Means Business
Marketing Means Business
Think Inside the Box
Think Inside the Box
Generating ROI
Generating ROI
Proactive PR
Proactive PR
O 956-753-5900
C 956-285-4338
O 956-753-5900
C 956-285-4338
ab@pmdgagency.com
ab@pmdgagency.com
pmdgagency.com
marketingmeansbiz.com
pmdgagency.com
marketingmeansbiz.com
901 Victoria St. Suite C
901 Victoria St. Suite C
©2026 PMDG MARKETING COMMUNICATIONS
©2026 PMDG MARKETING COMMUNICATIONS